Here at Fragrance Familia, many of our pleased customers who recommend us to their friends and family (or familia!) after a delightful shopping experience often refer to us as that company with a "yellow perfume bottle in its logo."
There are a few fragrance dealers out there but this is a way our customers ensure their friends and family actually land on the best discount perfume website: Fragrance Familia! We thought it'd be fun to explain how we created our logo and how memorable we want it to become to our current shoppers and all the ones who've yet to discover us!
That Yellow Perfume Bottle
Our very first organic Fragrance Familia shopper happened to purchase from us a bottle of Versace Yellow Diamond Intense. This is something that our team won't forget! Of course, we had to beg the shopper to share their experience shopping with us.
At this point, we had a robust website but no logo. We actually decided to create our logo, a major component of our brand and identity, based on our first perfume shopper!
The name of our company is "Fragrance Familia" because we ultimately want to create an authentic community of fragrance enthusiasts as opposed to just another retail website.
We want our shoppers and our staff to become our "Familia" and enjoy a mom and pop shop retail experience, with the added convenience of shopping from their couches and enjoying blazing fast doorstep delivery. Nothing brings us greater joy than helping a shopper discover their new signature scent! Our team is available 24/7 to help you in this pursuit - contact us anytime online, use our live chat, or email us: info@fragrancefamilia.com.
Since we already decided to use a yellow perfume bottle in our logo, we chose to write "Fragrance Familia" in a sleek, minimalist font in blue.
Combination of Yellow and Blue
Yellow and blue are contrasting colors that create a vibrant and eye-catching combination. Yellow is often associated with warmth, optimism, and happiness, which can convey a sense of welcoming and comfort. This aligns with our deep commitment to the 'family-like' aspect of the brand. Blue, on the other hand, is frequently linked to trustworthiness, reliability, and calmness. These are all characteristics we pride ourselves on embodying.
Do you have a favorite company or brand logo that you feel is extremely memorable? Some examples that come to mind include Apple, Nike, McDonalds, Coca-Cola, Starbucks, and Amazon. 
Please share with us in the comments! We appreciate you reading about our own brand logo story!